About MBRose

Victor Borge

If there was anyone who embodied the Danes' love of play it was Victor Borge. Nicknamed "The  Clown Prince of Denmark", his signature combination of music, word play and physical humour made him a star in America, and everywhere else come to think of it.

He worked alongside Frank Sinatra, and had the longest running one-man show in the history of theater with his 849 performances of Comedy in Music.

Most people had never seen a Danish comic before, but for us, it was natural. We think there's no better way of learning than when you're having fun.

Wind Turbines

We take wind power very seriously in Denmark. So much so we rely more on it for power than anywhere else in the wold. Perhaps it's the playfulness of the blades with the wind that attract us to it.



By 2020, 50% of our electricity production will come from wind, and on some days we produce more than the country needs so we sell it to our neighbours.

Our turbine making companies are among the largest in the world, and despite only being a small country, we're a big name across the world when it comes to harnessing the wind.

Creating a seamless experience for both researcher and the researched

Nothing exemplifies our view more than the HM-2. It's the only commercial online food and water intake and activity monitor that can continuously monitor a group of rodents across both food and drink.

Using RFID, each individual rodent has its own unique identification meaning the acquired data is captured without the need to inhibit an animal's natural activity: play.

Each HM-2 station is designed for high standards of hygiene, feeding, water filling, cleaning and controlling spillage.

The HM-2 system uses standard polycarbonate cages and everything in contact with animals are made of polycarbonate or stainless steel, easily detachable, no tools needed, all machine washable.

Each station is connected to a standard Windows PC via network cable, and as many as 32 HM-2 stations can be managed by one computer.

Software designed for you

We created our own custom software to accompany the HM-2. The central hub for running experiments is the HM02Lab application, which can be run on any Windows PC.

The software ensures all the data is stored robustly in the HMBase SQL database, which our office application HMView then presents in an easy five-step process that allows researchers to process the data in graph formats, right from their desks.

From there it can easily be exported to visualization software such as Graph Pad Prims, SigmaPlot or Excel. Simple, efficient, effective.

Our custom client server solution

We understand that an experiment is so much more than just the work in lab. Which is why we've created a server solution that connects the animal facility, the office and the server room into one seamless ecosystem.

This means your team don't need to be on site to get the job done. So Instead of having to go back and forth between the facility - and the hurdles you need to clear to gain access - researchers can design, change and tailor the experiments without disruption.

The researcher is then free to monitor the experiment from their office and explore the data in real time as it's synchronized to the corporate server.

We love what we do, and we want to help share our findings with the world of behavioral research within rodents. We've invested in infrastructure that allows us to disseminate intellectual 
property, freely and easily.

But we also take security seriously, which is why we use modular hardware and rock solid software for our data capture to ensure researchers can stay on top of the latest technology and keep their IP secure when they need it to be.